16 November 2009

Ambush Advertising Rocks!

In a creative (and sneaky) advertising campaign, Captain Morgan recently vowed to donate $10,000 to the Gridiron Greats Assistance Fund, a non-profit fund for retired NFL players, every time a player strikes the Captain Morgan pose on the playing field.

(That's Philadelphia Eagles tight back Brent Celek posing after a touchdown.)

It's fun. It's creative. It's for a good cause. But, it's implicit marketing - and the NFL forbids it. I can see why. Captain Morgan is getting a lot of cheap publicity while Budweiser, for example, pays gazillions for its commercials. But I still have to give props to Captain Morgan for cashing in while it lasted.

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